Business Tips

x Do QR codes work in email marketing?

February 9, 2011

A client recently emailed me the following question: “These square bar codes are popping up everywhere. What are they, how do I get one, and should I put one on my online marketing and in my email newsletter?” QR 101 First, in case you don’t already know, QR stands for Quick Response and is a [...]

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x Business Owner Optimism Increasing

December 23, 2010

  According to a report by Marketing Charts small business owner optimism surged 24 points in Nov. 2010! This from the Wells Fargo/Gallup Small Business Index, which is a measure of small-business owners’ perceptions of their operating environments (revenue, cash flow, capital expenditures and hiring). This is a sharp improvement from last summer and expectations [...]

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x What’s involved in a social media marketing program?

November 30, 2010

A potential client recently asked me to help him understand how social media might help him accomplish his organization’s PR and advertising efforts. His global organization is extremely “industrial” in nature and not the typical, local, small-to-mid sized business that I am used to assisting…and frankly responding to his request forced me think differently about [...]

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x Understanding Bounce Rates

October 20, 2010

Check out this great video explaining Bounce Rates. The instructor suggests that anything <40% is a good bounce rate, 40% to 60% is an average bounce rate, and anything greater than >60% is undesirable.

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x How to Recycle Your Email Newsletter Content

October 7, 2010

Your monthly email marketing message is filled with interesting insights, articles, and valuable offers for your clients and potential clients and you want to make sure it is read by as many people as possible! Here are three great tips to “recycle” that message: First utilize Social Media sites – RatePoint, the tool I use [...]

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x Stop trying to dazzle your customers and just fix their problems!

September 30, 2010

Dazzling clients and potential clients does not build loyalty; reducing the amount of time, money and effort, aka the work they must do to get their problems solved, does! Growing up in the corporate world I was taught to always “exceed expectations”. But a recent article from Harvard Business Review points out that this only [...]

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x Pricing Strategy for Virtual Assistants

September 24, 2010

Should VAs and other business owners advertise their prices? Often business owners who are just starting out are reluctant to advertise their prices. However, if you are producing products and services on a flat-rate basis then I think you should feel comfortable publicizing your ENTRY LEVEL price point. Advertising professionals do this all the time, [...]

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