Email Marketing

x Do QR codes work in email marketing?

February 9, 2011

A client recently emailed me the following question: “These square bar codes are popping up everywhere. What are they, how do I get one, and should I put one on my online marketing and in my email newsletter?” QR 101 First, in case you don’t already know, QR stands for Quick Response and is a [...]

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x How to Recycle Your Email Newsletter Content

October 7, 2010

Your monthly email marketing message is filled with interesting insights, articles, and valuable offers for your clients and potential clients and you want to make sure it is read by as many people as possible! Here are three great tips to “recycle” that message: First utilize Social Media sites – RatePoint, the tool I use [...]

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x 5 Tips for Scheduling Email Newsletters

September 21, 2010

Small business owners often tell me they can’t find the time to send email newsletters. Fortunately creating a schedule is a great way to save time, make sure you don’t miss sales opportunities, and build relationships with your clients and potential clients. Here are 5 tips for scheduling email marketing newsletter: When considering how often [...]

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x How to let your site visitors subscribe to your blog posts via email

September 11, 2010

It’s a good idea to give your site visitors the option to subscribe to your blog posts via email. Its so much easier to get updates via email especially if you aren’t a fan of RSS readers. Here is how I set this up on my site, and the way I set it up for [...]

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x How to create a custom banner in 10 seconds flat!

August 18, 2010

You put a lot of work into your online branding – you don’t have to “reinvent the wheel” with your email newsletter! Instead, quickly copy your website header over to your email newsletter template by using Jing! I love free apps and I know you do too! Jing is an awesome free application that allows [...]

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x Why its better to ask permission, not forgiveness!

July 6, 2010

What to do with all those business cards… Have you ever attended a networking event and came home with a handful of business cards; most from people, which you only briefly met? You might ask yourself: “Is it okay to add these people to my database?” No. Unless they explicitly give you permission to add [...]

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