SEO Tips

x Understanding Bounce Rates

October 20, 2010

Check out this great video explaining Bounce Rates. The instructor suggests that anything <40% is a good bounce rate, 40% to 60% is an average bounce rate, and anything greater than >60% is undesirable.

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x Directories Vs. Search Engines

May 8, 2010

Check out this great table, a client sent me, that explains the difference between Directories (think search.yahoo.com) and Search Engines (think google.com):    

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x 6 Tips for using Outbound Links

January 9, 2010

Did you know that linking to other sites affects your search engine ranking? Many different factors go into the search engine algorithms including the outbound links embedded in your site content. However, overuse or misuse of links can be detrimental. Here are several questions to ask yourself when using outbound links. Does the link enhance [...]

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x Google is a Fickle Lover

December 29, 2009

  After months of reading SEO books, listening to podcasts by SEO professionals, and reading dozens of blogs on the subject I’ve learned the following: 1) Google is a fickle* and sometimes cruel lover, therefore we should focus less on trying to please Google and more time romancing our site visitors. 2) People drive themselves [...]

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x Website Hosting and SEO

November 26, 2009

New clients always ask me, “Does it matter who I host with ?” Yes! Especially if your site has the potential to receive massive amount of traffic.  For example ecommerce sites, or popular sites like the one run by Dallas WordPress Blogger DB Ferguson who entertains her readers with the delightful No Fact Zone, a [...]

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SEO Vs. SEM – What’s the difference?

October 26, 2009

I hear these terms used interchangeably all the time but they are actually very different animals. While no one would ever accuse me of being a grammar snob, I do want to make the distinction because as a marketing virtual assistant, specializing in WordPress, serving small business owners in the service sector, I want my [...]

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x The 4 Major Aspects of SEO for Ranking

July 26, 2009

The primary purpose of Search Engine Optimiation (SEO) is to increase how high up your site is displayed on a search engine query. As a WordPress Virtual Assistant my job is to help your site reach that coveted #1 spot so your sales will soar through the roof. There are many different primary, secondary, and [...]

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