Email Marketing

x How to Recycle Your Email Newsletter Content

October 7, 2010

Your monthly email marketing message is filled with interesting insights, articles, and valuable offers for your clients and potential clients and you want to make sure it is read by as many people as possible! Here are three great tips to “recycle” that message: First utilize Social Media sites – RatePoint, the tool I use [...]

Read the full article →

x Book Review: The Constant Contact Guide to Email Marketing

April 23, 2010

I am in the process of reading every book I can get my hands on that has to do with email marketing. This fun little book was the first one I read. I is a quick (think 1-2 day read), high-level overview, written by a large email marketing firm. The book describes how to create [...]

Read the full article →

x Offer your unsubscribers the Opt-down option

April 17, 2010

If you send a monthly eNewsletter, or run an email marketing campaign, pay close attention to the messages you send your unsubscribers. This is an opportunity to salvage the connection and improve your online reputation. Consider offering them an option to receive FEWER emails or more TARGETED emails. For more great ideas, read this wonderful [...]

Read the full article →

x Using email to build customer loyality

April 5, 2010

  A well thought out email marketing campaign can be a huge asset to your business. Staying connected to and communicating with your customers helps build loyal lasting relationships. E-mail marketing, makes it easy for my clients to: 1) connect with customers 2) build customer loyalty to improve consumer confidence and increase sales 3) and [...]

Read the full article →