Website Hosting and SEO

November 26, 2009

web hosting and SEO

New clients always ask me, “Does it mat­ter who I host with ?”

Yes! Espe­cially if your site has the poten­tial to receive mas­sive amount of traf­fic.  For exam­ple ecom­merce sites, or pop­u­lar sites like the one run by Dal­las Word­Press Blog­ger DB Fer­gu­son who enter­tains her read­ers with the delight­ful No Fact Zone, a fan blog about Steven Colbert’s hit show.

HOWEVER If you are run­ning a basic infor­ma­tive blog where you expect an aver­age amount of traf­fic then most host­ing com­pa­nies offer more-or-less the same things at about the same prices. Just find a com­pany that has a good rep­u­ta­tion, easy-to-access cus­tomer ser­vice, and is not a “fly by night” operation.

Here are two impor­tant SEO items to keep in mind when choos­ing a web host­ing company:

1. The loca­tion of your host­ing com­pany affects SEO rank. If you are local but use a host­ing ser­vice in a for­eign coun­try your rank will be low­ered because the spi­ders notice the dis­crep­ancy and sus­pect that you are involved in nefar­i­ous activity.

2. The length of time (num­ber of years) for which you have reg­is­tered you site also affects your rank. The spi­ders give pri­or­ity to sites that are reg­is­tered for mul­ti­ple years, assum­ing the owner is “in it for the long-haul” and not a hacker using a “throw away” domain.

I’ve been using Justhost​.com for my site, and all my client’s sites, since 2008 and really like their cus­tomer ser­vice. They are rea­son­ably priced at $3.95 a month and while they have servers located in US, UK, and Aus­tralia, all the US sites are hosted out of Chicago.

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